Social Learning Theory by Bandura emphasises the role of observation and imitation of role model
In a lab experiment, children exposed to the aggressive model, non-aggressive model or the control group, subdivided into 4 gender groups.
3 phases of experiment
1. Modelling: Children watching a model playing with toys.
2. Aggression arousal: The children briefly played with attractive toys but then had to stop.
3. Delayed imitation: Children observed playing with toys.
3 measures of imitation obtained
1. Imitative physical aggression
2. Imitative verbal aggression
3. Imitative non-aggressive verbal responses
Effects of aggressive model and gender
Operant conditioning or Freud's identification with aggressor
Ecological validity and reliability of a snapshot study
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